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Life is fragile and the effects of aging can rock us to our core. However, aging can also awaken us to the beauty of life and our need to express love now. With the urgency of this love, our family of caregivers is ready to do whatever it takes to make our residents happy.

– Eby Family, founders of Bickford Senior Living

There is no higher calling, no greater purpose than that of a caregiver. Somehow, we’ve come to believe that caregiving is just for some of us and not all of us. Yet at our core, we are all made to love, to connect, to extend ourselves in service of others. The question is … do we have the will to love, to do what it takes, to risk ourselves in caring, even when the burden is great? In times of happiness, in times of sadness – we are that caregiver.

Whatever It Takes

What is a manifesto?

It is a declaration of who you are and what you stand for. We are that caregiver who does whatever it takes to make our residents happy.

There is no higher calling,
no greater purpose than that of a caregiver.

Whatever It Takes

Somehow, we’ve come to believe that caregiving
is just for some of us and not all of us.

Whatever It Takes

Yet at our core, we are all made to love, to connect,
to extend ourselves in service of others.

Whatever It Takes

The question is... do we have the will to love, to do what it takes,
to risk ourselves in caring, even when the burden is great?

Whatever It Takes

In times of happiness, in times of sadness—
we are that caregiver.

Whatever It Takes